While he was born in the UK to South African parents, Caleb Beyers considers himself a full-fledged Canadian. The middle of 3 brothers raised by a single-mother, he went through 7 different schools before attending Harvard University, where he earned his AB with honours in psychology in 2003. While at Harvard, he was a member of the Varsity Heavyweight Crew, an editor of the Harvard Lampoon Magazine, and an art director at Harvard Student Agencies’ Graphic Design studio and Let’s Go Travel guides.
Following a stint as a film teacher and rowing coach at Shawnigan Lake School, Caleb toured North America with various bands as a photographer and merchandise manager. He returned to Victoria in 2005 and became actively engaged in the arts community: participating in, and organizing shows, and publishing books and zines. His work as an artist led to his first commercial design commission, Habit Coffee, for which he designed the business’ brand and interior space.
In 2008 he lived in New York City, where he worked on large-scale commercial campaigns, before returning to Canada where he founded Caste Projects with his wife, Hanahlie Beise. Under the Caste Projects Banner, he has created brand-strategy, campaigns, interiors, and visual identities for numerous Victoria brands, including Hoyne Brewing, Big Wheel Burger, Victory Barbers, Rifflandia Festival, Superbath Mobile Carwash, Chester Fields, and Famous Original. In the past year, Caste Projects developed a new branding & communications platform, and helped facilitate a complete project redesign for one of Victoria’s largest urban developments: Dockside Green. The mission of Caste Projects is to use business as a tool for catalyzing culture, and to stimulate the local economy through the creation of local brands with uncommon character, humor, and aesthetic sensibility.
Caleb maintains an active interest in issues relating to culture & vibrancy in the urban fabric. He continues to produce his own art and lifestyle projects, independent of his work for commercial clients.
I’ll be talking about making a career as a self-taught artist and creative professional, without any institutional structure, outside of a major city.